INTRODUCING: FETCH

INTRODUCING: FETCH

FETCH is a hypothetical project born out of my personal frustration as a plus size person trying to find colorful, fun, trendy clothing in my sizes, and wishing that there was an easier way to shop rather than hunt online for hours on end, and ending up with out of date or boring options.

I knew I wanted FETCH to be an online catalogue for clothing, but also a public presence, because much more than having trouble shopping online, it’s even worse to shop in stores out in the world. So, FETCH moved into the idea becoming a public space as well, hosting pop up events and activations around the country.

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Below is more about the brand exploration I did, from hand-drawn brainstorming to collecting elements and designs. I wanted the brand to reflect the fun fashion we were promoting loud and proud and unapologetic about it.

From start to finish, this really was a project I couldn’t put down. I started and completed this within a week, working almost night and day to get FETCH where I wanted it and now, FETCH has become one of my favorite projects in my portfolio.

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