PROJECT VIVA!
PROJECT VIVA!
Since 2017, there have been 16,679 protests with over 11,755,474 attendees in the United States. My thesis project, Project Viva!, started from the observation that many citizens do not have proper knowledge of their civil rights while conducting protests within their cities, or the tools to be prepared for protesting. This can lead to dangerous situations for those involved.
This project intends to compile information that would help groups and individuals participating in protests stay well-
versed in various ways to prepare and protect themselves efficiently, including self defense skills, first aid, and toolkits for things you might need that are already being used by the community. Through my research with local activists and legal rules, I developed a brand with logos, marketing, illustrations, a zine, and a social media campaign, specifically targeted towards new, college age adults due to college being a time where young people are introduced to these kinds of topics and situations.